[video] Jay-Z Executive Producer of NBA 2K13

[video] Jay-Z Executive Producer of NBA 2K13

As if Jay-Z isn’t already official enough on his own, Michael Jordan was recruited to help announce that Mr. Carter, hip hop mogul and Blue Ivy’s daddy, will serve as the executive producer for one of the most anticipated video games, NBA 2K13.   

With Jay-Z’s “Public Service Announcement” (from the Black Album) as background music, Jordan begins the announcement with the phrase, “A champion never rests, never stops, never settles – so we didn’t,” he continues, “NBA 2K13, executive produced by Jay-Z.”

Jay-Z’s involvement in the game will be felt the moment the game starts up, during the video introduction, according to Jason Argent, vice president of marketing for 2K Sports. Jay-Z also personally picked the game’s soundtrack, borrowing hits from Diddy, Coldplay and Kanye West.

The game is scheduled for release on October 2 for the Xbox 360, Windows PC, Playstation 3, PSP and the Wii.

Watch the commercial clip below.


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Jessica Simien, 27, is the owner of JessicaSimien.com and a public relations and media expert. Jessica holds a Bachelor of Mass Communication degree from Jackson State University and a Master of Public Relations degree from the University of Southern Mississippi. To contact her, follow her on Twitter @jessicasimien or email her at jessica@jessicasimien.com.

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